It's Not
Rocket Science
It’s Not Complicated campaign works in tandem with the idiom ‘It’s Not Rocket Science’ to highlight professions in the science, technology, engineering, mathematics, skilled trades and leadership sectors where women are unfortunately not strongly represented.
‘It’s Not Rocket Science’ conveys that it shouldn’t be complicated for women to become whatever they dream of being. It is our collective responsibility to empower and encourage women to strive for a successful career in all fields. Figuratively speaking, female rocket scientists should no longer be an anomaly or a rare exception.
#ItsNotComplicated
It's Not
Rocket Science
It’s Not Complicated campaign works in tandem with the idiom ‘It’s Not Rocket Science’ to highlight professions in the science, technology, engineering, mathematics, skilled trades and leadership sectors where women are unfortunately not strongly represented.
‘It’s Not Rocket Science’ conveys that it shouldn’t be complicated for women to become whatever they dream of being. It is our collective responsibility to empower and encourage women to strive for a successful career in all fields. Figuratively speaking, female rocket scientists should no longer be an anomaly or a rare exception.
It's Not Complicated
Inspired by Rosie the Riveter – the iconic World War II campaign that recruited women to join the workforce – The Rosie Initiative presents It’s Not Complicated. Inspirational and aspirational, It’s Not Complicated was created to:
- Raise awareness and mitigate the significant impact of the COVID-19 pandemic on Canadian women; and
- Promote women’s participation and advancement in Canada’s workforce to help rebuild the economy.
Statistics
Science
ONLY
of natural and applied science occupations are held by women.
(Catalyst, 2020)
Technology
ONLY
of the tech industry in Canada is made up of women.
(Honeypot, 2018)
Engineering
ONLY
of newly licensed engineers in Canada are women.
(Engineers Canada, 2019)
Mathematics
ONLY
of undergraduates studying math and statistics in Canada are women.
(Rubinstein, 2021)
Trades
ONLY
of the skilled trades workers in Canada are women.
(Canadian Manufacturers & Exporters, 2017)
Leadership
ONLY
of TSX-listed company board seats are held by women.
(MacDougall et al., 2019)
Science
ONLY
of natural and applied science occupations are held by women.
(Catalyst, 2020)
Technology
ONLY
of the tech industry in Canada is made up of women.
(Honeypot, 2018)
Engineering
ONLY
of newly licensed engineers in Canada are women.
(Engineers Canada, 2019)
Mathematics
ONLY
of undergraduates studying math and statistics in Canada are women.
(Rubinstein, 2021)
Trades
ONLY
of the skilled trades workers in Canada are women.
(Smith, 2017)
Leadership
ONLY
of TSX-listed company board seats are held by women.
(MacDougall et al., 2019)
Our Inspiration
Rosie the Riveter’s ‘We can do it’ campaign poster remains one of the most memorable images of the 20th Century. As Canada slowly starts preparing for a post-COVID economy, It’s Not Complicated hopes to spark a similar movement by promoting the invaluable importance of women in Canada’s workforce.
In a tribute to our inspiration, It’s Not Complicated has adopted Rosie’s iconic red and white polka dot bandana. As an equally powerful modern-day symbol of women’s skills, strength and resilience, we will be encouraging all Canadians to display the bandana proudly.
Our Initiatives
The Prosperity Project has developed 5 important Initiatives to ensure women are not forgotten during the pandemic – and are not left behind when we recover.
Us In Action
We encourage you to tag us on all social media platforms (Facebook, Instagram, Twitter and LinkedIn) and use the hashtags #TheProsperityProject & #ItsNotComplicated to be featured on our social media.
